Quirky Graham Parker joins Internet marketing explorers

His new "Loose Monkeys" is available only on the Web

Monday April 26, 1999


By MICHAEL EVANS, Special writer, The Oregonian

Elvis Costello was wrong.

The bugs aren't the ones taking over. It's the Internet.

While it hasn't happened overnight, more and more artists are pondering the new technology's potential in marketing their music. It's especially true for those who don't quite fit into the major label system.

If anyone seemed destined to sell wares outside the traditional music distribution system, it would be Graham Parker, a longtime critical darling (and commercial enigma).

The 48-year-old Englishman, a self-proclaimed "surly little fellow," has recorded domestically for at least seven labels since his brilliant R&B-tinged 1976 debut "Howlin' Wind," 20 albums ago.

So it comes as little surprise that for Parker's latest release, "Loose Monkeys," the scrappy singer/songwriter would opt to give this Internet thing a serious whirl. Available only through independent label Razor and Tie's Web site, "Loose Monkeys" is a treasure trove of previously unreleased tracks and acoustic demos. The vast majority of the disc's 20 tunes are culled from sessions during Parker's ill-fated and short-lived 1986 association with Atlantic Records. Though the dozen tracks included on "Monkeys" by no means resemble a finished album, plenty of promising ideas are on display: the gritty reggae of "Durban Poison," the spooky Motown soul of "There's a Ghost in My House" and the spiritually pondering pop of "Waiting for the Next World," plus other prize Parker pieces. Other music biz vets who also have cast their fates to the Net include:


PUBLIC ENEMY: The rap legends up the online ante with the upcoming release "There's a Poison Going On." The dynamic duo of Chuck D and Flavor Flav join forces with nascent entertainment conglomerate Atomic Pop to deliver their eighth album on May 18 via both modern (digital download direct to your computer's hard drive) and the more traditional method, the good ol' compact disc. The price is right for either option --10 bucks.

CHEAP TRICK: In a bold move, the premier popsters from Rockford, Ill., made their latest live album, "Music for Hangovers," exclusively available (until June 15, anyway) through ubiquitous Net retailer Amazon.com. Whether this ploy will result in a boost in sales (the disc has been among Amazon's top 10 CD sellers) remains to be seen, but the likely backlash from traditional "brick and mortar" retailers could hurt the record in the long run.

THE ORIGINAL HARMONY RIDGE CREEK DIPPERS: A little-known, Net-distributed side project from idiosyncratic singer/songwriter Victoria Williams and her hubby Mark Olson (ex-Jayhawks), the Creek Dippers recently followed up the down-home, self-titled 1997 debut with the just-issued "Pacific Coast Rambler," which features a guest turn by former Black Crowes axman Marc Ford (www.thegrid.net/creekdipper/products.html).

THE ARTIST: Preferring to be No. 1 at the bank instead of the box office, the former Prince is a veritable veteran of exploiting the Internet. With his million-seller years likely behind him forever, the Unpronounceable One has nonetheless put together a formidable catalog of titles at his site (www.newfunk.com), ranging from the multi-CD sets "Emancipation" and "Crystal Ball" to "NYC Live 1997," available only on cassette.


Copyright 1999, Oregon Live ®

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